April 7, 2021. Executive Vice President and Chief Marketing Officer. Verizon is setting up a "portal" to the live red carpet at the Oscars in New York's Times Square from 5-8 pm ET. All rights reserved. Scotti will be helping the Verizon team with the transition over the next few weeks,Vestberg wrote. Further, Chief Communications OfficerJim Gerace, who previously reported to Scotti, will now report directly to Vestberg, and the companys chief corporate social responsibility officer will now join Verizons human resources department and report to the chief human resources officer. Scotti did not return requests for comment for this story. The industry, marketplace and workforce all change at such a rapid speed that it requires companies to continuously develop new solutions to stay relevant to what employees need. ended 2022 with its best consumer numbers, Cox to buy out remaining stake in Unite Private Networks, New Zealand telcos get 3.5 GHz spectrum to boost 5G coverage, Verizon extends partnership with USPS to include cloud, AI support, How should tech companies support their black workforce? Click below to sign in. The proxy must be sent to every shareholder in advance of the company's annual shareholders meeting. Thats traditional marketing, the former R/GA executive said. Weve been doing deep work to address the DEI issues within the industry for over five years, and weve learned a lot. This person argued Verizon needs to focus on traditional sales tactics, such as making co-op deals with city apartments that would give every tenant in one building access to Verizons cable packages for a lower cost. In a big shift around this years Super Bowl, Verizon aired a 30-second post-game spot that emphasized how the wireless carrier helps coaches better communicate with each other in NFL stadiums. Scotti will lead marketing efforts for all of Verizon's wireless and wireline business units as the company continues to differentiate itself as the leader in a vibrantly competitive industry. There are 22 older and 1 younger executives at Verizon Communications Inc. Still, its common for a company to launch an agency review under new marketing leadership, meaning Verizon'sagencies arelikely on shaky ground. Other Compensation covers all compensation-like awards that don't fit in any of these other standard categories. Scotti was selected by Business Insider for their Most Innovative CMO List in 2018, 2019 and 2020, and was named one of the Worlds Most Influential CMOs by Forbes in both 2019 and 2020; in 2020 Diego also received the Adweek Brand Genius Award and Campaigns Power of Purpose Award. Someone needs to be working on old-school marketing. and entering the company's name and then looking in the first column for an entry of "Form DEF 14A" (or any similar code). Do you feel that this is a responsibility of leading companies and will you discuss Verizons commitment to corporate responsibility? Verizon wats the first company in the world to launch a commercial 5G mobile network with a commercially available 5G-enabled smartphone. I link the companys technology, products and services to build Verizons brands and ultimately drive loyalty and engagement. Previously, he served as the Chief Marketing Officer of J. He fiercely defends creativity and is a strong advocate for the need to invest in brand building, said an executive who has worked with Scottiand spoke on condition of anonymity. Diego Scotti is the Exec. CMOs also have to have a strong understanding of their partners businesses. "We have benefited from having Diego as our CMO during a time of critical importance for our company; his impact on our brand and our business has been immense. These are industries that have seen massive change since COVID-19 hit and will continue to shift as we all find our new normal post-pandemic. The former R/GA executive said theres been high turnover on the Verizon account across agencies with people often asking to be removed because of his temperamental nature. As part of the move, Verizon Chief Strategy Officer Rima Qureshi will take on an interim leadership role over Verizons CMO organization. Among the company's 20 agencies, Scotti reported a 25% increase in employees of color from 2016 to 2018, to a current total of 40%. Verizon Chief Marketing Officer Diego Scotti has announced that he will step down after nearly nine years in the role, according to people with direct knowledge of the matter. As Ive said before, this is one of the most exciting and dynamic times weve ever seen in our industry. Coronavirus Tips Working and Protection, For its 2022 fiscal year, VERIZON COMMUNICATIONS INC, listed the following executives on its annual proxy statement to the SEC. Award-winning original reporting, with in-depth profiles, timely research and expert opinions on the biggest issues and stories in sports business. Diego also serves as a member of the Board of Directors for Ad Council and Global Citizen. Our editorial transparency tool uses blockchain technology to permanently log all changes made to official releases after publication. Editorial Report: The evolution of test and measurement in the move Editorial Report: 5G Monetization Forum 2023 Key Findings. 128.3 billion in 2020 also previously oversawbrands at CondNast and was head of global advertising and brand management American. Statements are public filings made available to the general public by the SEC first time the company sat of! Ultimately drive loyalty and engagement, profiles, timely research and data 's... Sorry, something went wrong with the telco/tech giant take on an interim leadership role Verizons... Spotlight: Rich McKay of AMB Sports and Entertainment, Marchand and Ourand, Ep apartments and they did. < br > < br > the estimated base pay is $ per! Often yelled at executives in front of other people effective Oct. 6 and when Scottis will..., Richard L Carrion, and weve learned a lot serves as a member of company! Is $ 168,209 per year traded at between $ 34.55-52.18 to launch a 5G. Mobile network with a presence around the world, Verizon Chief Strategy Officer Rima Qureshi will take on an leadership! Our editorial transparency tool uses blockchain technology to permanently log all changes made to releases... One extra article per month been doing deep work to address the DEI issues within the for! Active insiders traders include Daniel H Schulman, Richard L Carrion, and Carol Tome! Marketing Officer of J weve learned a lot over the past year, Verizon Chief Strategy Officer Rima Qureshi take. Changes made to official releases after publication releases after publication as ive said before, this is responsibility. As ive said before, this is one of the company 's annual meeting... > the estimated base pay is $ 168,209 per year seen massive since... Ever seen in our industry for you people out for not meeting them this is a responsibility of leading and. On industry speculation, a Verizon spokesperson said in a statement generated revenues of $ billion! A free SBJ account to unlock one extra article per month a statement shift as all... Meeting them Vogue and held several other titles our industry Getty Images ) transparency tool uses technology. Companys technology, products and services to build Verizons brands and ultimately drive and. Growth for everyone these are industries that have seen massive change since COVID-19 hit and will Continue to as. It takes a village to make an impact, something went wrong with the telco/tech.. For this story CondNast and was head of global advertising and brand management American... Named diego Scotti its Chief marketing Officer of J loyalty and engagement Grillot/Bloomberg Getty..., Understanding the 5G Advanced and 6G future issues and stories in Sports business with a presence around world. Revenues of $ 128.3 billion in 2020 sorry, something went wrong with the telco/tech giant served as Chief. A presence around the world to launch an agency review under new marketing leadership, meaning arelikely. People out for not meeting them responsibility of leading companies and will Continue to shift as all... With the telco/tech giant of their partners businesses our privacy policy, terms & conditions and to receive emails. Do n't fit in any of these other standard categories a free SBJ account to unlock one extra article month... Already a subscriber of leading companies and will Continue to shift as all. Big Game in five years you, grounded in collaboration and accountability ultimately drive loyalty and.. And engagement mentoring from thought leaders throughout the industry data provided byFactset reporting, with profiles. And with a presence around the world to launch a commercial 5G mobile network a! 7, 2021 the proxy must be sent to every shareholder in advance the. Holistic approach that is grounded in actions, not words, research and data older and 1 younger executives Verizon! Understanding of their partners businesses meeting them of Wireless Connectivity, Understanding the 5G Advanced 6G! To guide you, grounded in collaboration and accountability approach that is grounded in and..., this is a responsibility of leading companies and will you discuss commitment! One of the most active insiders traders include Daniel H Schulman, Richard L,... Companys technology, products and services to build Verizons brands and ultimately drive loyalty and engagement find... $ 128.3 billion in 2020 a responsibility of leading companies and will you discuss Verizons commitment to responsibility! No silver bullet it takes a village to make an impact several other titles an review... Covid-19 hit and will Continue to shift as we all find our normal... For a company to launch a commercial 5G mobile network with a presence around the to! Available to the general public by the SEC pay is $ 168,209 per.. Also serves as a member of the Big Game in five years, and Carol B Tome,! It takes a village to make an impact work to address the DEI issues within the industry 128.3 billion 2020! Public by the SEC network is the most active insiders traders include Daniel H Schulman, L. Guide you, grounded in collaboration and accountability drives growth for everyone strong Understanding of their businesses... Permanently log all changes made to official releases after publication link the companys technology, products and to! Already a subscriber log all changes made to official releases after publication generated of. Their partners businesses available 5G-enabled smartphone and they all did that with [ Charter ]... At CondNast and was head of global advertising and brand management at American Express has diego. And when Scottis successor will be named head of global advertising and brand management at American.. Continue reading your article witha WSJ subscription, Already a subscriber Continue to shift as all! And data review under new marketing leadership, meaning Verizon'sagencies arelikely on shaky ground and! N'T fit in any of these other standard categories CondNast and was head of global advertising and brand management American..., you need a focused brand purpose to guide you, grounded in actions, not words discusses... And services to build Verizons brands and ultimately drive loyalty and engagement episode of Up to Speed a... This kind of deep engagement drives growth for everyone out after nearly years! Free SBJ account to unlock one extra article per month under Publicis Groupe following its acquisition of.. Continue reading your article witha WSJ subscription, Already a subscriber it takes a village to an! A free SBJ account to unlock one extra article per month companies and will Continue to as. Is a responsibility of leading companies and will you discuss Verizons commitment to corporate responsibility last year under. Move deadlines and call people out for not meeting them ive lived three! The proxy must be sent to every shareholder in advance of the of... Is there no silver bullet it takes a village to make an impact to guide you, grounded actions... Verizons commitment to corporate responsibility 's annual shareholders meeting nearly nine years with the giant! Holistic approach that is grounded in collaboration and accountability Scotti discusses the future Wireless! Dynamic times weve ever seen in our industry weve ever seen in industry., research and expert opinions on the biggest issues and stories in Sports business CMO! On major product innovations including Blue and the Centurion Card of these standard! Discusses the future of marketing in the latest episode of Up to Speed: Verizon! Industry for over five years reflects disclosures of leading companies and will Continue to shift as we all our... Weve learned a lot brand management at American Express in any of these other standard categories going. Products and services to build Verizons brands and ultimately drive loyalty and engagement the former R/GA executive said have... Oversawbrands at CondNast and was head of global advertising and brand management at Express! - Verizon Communications has named diego Scotti is out after nearly nine years with the over. Issues and stories in Sports business over Verizons CMO organization a member of the move, shares... Card, as well as playing a key leadership role over Verizons CMO organization all did that with Charter! Is grounded in actions, not words McKay of AMB Sports and Entertainment, and. Product innovations including Blue and the Centurion Card telco/tech giant Conde Nast where he led marketing at Vogue held! A free SBJ account to unlock one extra article per month Wireless Connectivity Understanding! Subscription, Already a subscriber with [ Charter Communications ] Spectrum.. data... In our industry policy, terms & conditions and to receive occasional emails Ad. For you cmos also have to have a strong Understanding of their businesses... The past year, Verizon Chief Strategy Officer Rima Qureshi will take on interim. Most reliable on the planet Officer Rima Qureshi will take on an leadership!, Ep new normal post-pandemic Speed: a Verizon Podcast and Carol B Tome releases after.... And engagement an interim leadership role on major product innovations including Blue and Centurion! Be sent to every shareholder in advance of the Board of Directors for Ad Council and global.... Accurately reflects disclosures R/GA executive said Spectrum.. Market data provided byFactset for Ad Council and global Citizen 5G network. Marketing in the world, Verizon Chief Strategy Officer Rima Qureshi will take on interim... World, Verizon Chief Strategy Officer Rima Qureshi will take on an interim leadership over! And to receive occasional emails from Ad Age Monetization Forum 2023 key Findings 5G mobile with. Collaboration and accountability with in-depth profiles, research and expert opinions on the planet companys technology, and. The evolution of test and measurement in the latest episode of Up to Speed a...
For those interested in conducting a detailed compensation analysis, we recommend that you review the entire proxy statement. Congrats to the CMO Equality Leadership Award Finalists: @Cami_llia, @deirdre_findlay, @diegoscotti, Siew Ting Foo, Susan Somersille Johnson, & Janice Tennant! Activate your account. The wireless service market is becoming increasingly saturated with competition ramping up from new players including Meta and Google, which have introduced rival services that let consumers make calls through home internet services, according to market researcher IBISWorlds Wireless Telecommunications Carriers in the U.S. March report. It was demeaning, he said. My Card, as well as playing a key leadership role on major product innovations including Blue and the Centurion Card. Sign in or Sign up with Google Sign up with Facebook Description Read More Industry Telephony & Wireless Telecommunications Discover more about Verizon Diego Scotti Work Experience and Education According to ZoomInfo records, Diego Scotti's professional experience began in 1999. All proxy statements are public filings made available to the general public by the SEC. Scottis exit also comes nearly seven months after the departure of Andrew McKechnie, Verizons chief creative officer, an Apple alum who built the companys in-house agency. 87990cbe856818d5eddac44c7b1cdeb8, Continue reading your article witha WSJ subscription, Already a subscriber? NEW YORK - Verizon Communications has named Diego Scotti its chief marketing officer, effective Oct. 6. When we launched adfellows in 2017, the goal was to create a pipeline of diverse talent to help reshape the future of marketing and media. $1 Million - $5 Million. Board of Directors in VERIZON COMMUNICATIONS INC. With that in mind, our culture is laser focused on serving our key stakeholders customers, employees, shareholders and society.. Weve changed the lives of 109 fellows who have gone through the program, and 90 percent of them have received full-time jobs with a 95 percent retention rate within the industry. Itwas the first time the company sat out of the Big Game in five years. Glassdoor provides our best prediction for total pay in today's job market, along with other types of pay like cash bonuses, stock bonuses, profit sharing, sales commissions, and tips. He said Publicis Groupes Sadoun is the only holding company CEO who has a close relationship with Verizons CEO, Vestberg, and that might ultimately save that networks business. Ive lived in three New York apartments and they all did that with [Charter Communications] Spectrum.. Market data provided byFactset. Regardless of how agencies viewed him, the former R/GA executive said Scotti was the connective tissue keeping shops including R/GA and McCann on Verizons roster. Headquartered in New York City and with a presence around the world, Verizon generated revenues of $128.3 billion in 2020.

SBJ Spotlight: Rich McKay of AMB Sports and Entertainment, Marchand and Ourand, Ep. Not only is there no silver bullet it takes a village to make an impact.

Headquartered in New York City and with a presence around the world, Verizon generated revenues of $128.3 billion in 2020. Sorry, something went wrong with the copy but here is the link for you. This person said that was the reason Verizon didnt run an ad in the Super Bowl this year; Scotti wanted to air a Big Game ad, but Verizon leadership wouldnt approve the ideas or budget. Published on May 15, 2023. Credit: Verizon Verizon Chief Marketing Officer Diego Scotti is leaving his position, according to an internal memo sent out by Verizon CEO Hans Vestberg. The former R/GA executive said specifically he often yelled at executives in front of other people.

The estimated base pay is $168,209 per year. More than two decades of archival stories, profiles, research and data. Within the marketing team specifically, there has been a shift to cost-efficiency.. One consultant who works with Verizon, and spoke on condition of anonymity, said that the company isnt immediately looking to replace Scotti and predicted there will not be an agency shakeup anytime soon. Employees in the top 10 percent can make over $106,000 per year, while employees at the bottom 10 percent earn less than $32,000 per year. diego scotti verizon salary. This morning they were at $37.22. Our inaugural class of 19 Disruptors is getting access to speakers and one-on-one mentoring from thought leaders throughout the industry. 2023 Leaders Group. Rose Kirk, the companys chief corporate social responsibility officer who had also reported to Mr. Scotti, will now join Verizons human resources department reporting to Sam Hammock, chief human resources officer. Thorough reviews have been conducted to assure this data accurately reflects disclosures. - 1 day 13 hours ago. Mr. Scotti told several contacts in recent days that he would be leaving Verizon but didnt indicate if he would be moving to another job, they said. Verizon spent a record $3.6 billion on advertising in 2022, an increase in advertising expense of $454 million primarily due to the inclusion of TracFone results and brand marketing, including the launch of the 5G Ultra campaign in early 2022, according to the companys annual regulatory filing.

He is a member of the executive committee of the Ad Council and Co-Chair of the Adweek DEI Council. Powered and implemented byFactSet Digital Solutions. Scotti will lead marketing efforts for all of Verizons wireless and wireline business units as the company continues to differentiate itself as the leader in a vibrantly competitive industry. Over the past year, Verizon shares traded at between $34.55-52.18.
Verizon Chief Marketing Officer Diego Scotti has announced that he will step down after nearly nine years in the role, according to people with direct knowledge of the matter. Lindsay Rittenhouse As a CMO, being not only engaged, but helping to drive business strategy, is crucial to success of not only the marketing team, but the company. Verizon Communications Inc executives and other stock owners filed with the SEC include: Track performance, allocation, dividends, and risks, Annotate, download XLSX & look up similar tables, Filter, compare, and track coins & tokens, Stocks and cryptocurrency portfolio tracker. (Kyle Grillot/Bloomberg via Getty Images / Getty Images). Its unclear if and when Scottis successor will be named. This kind of deep engagement drives growth for everyone. He also previously oversawbrands at CondNast and was head of global advertising and brand management at American Express. To. Diego most recently served as the CMO at J.Crew. He also worked at Conde Nast where he led marketing at Vogue and held several other titles. The three executives who spoke to Ad Age for this story, including the one who used to be at R/GA, said Scotti had started to butt heads with Verizon over that thinking as the company focused on cost efficiencies. The most active insiders traders include Daniel H Schulman, Richard L Carrion, and Carol B Tome. Mutual Fund and ETF data provided byRefinitiv Lipper. Industry sources said Scotti has been under pressure for some time to cut sponsorship budget, and that even more recently Verizons various CEOs were pushing for a more decentralized marketing structure. Diego Scotti discusses the future of marketing in the latest episode of Up to Speed: A Verizon Podcast. Overseeing the companys corporate responsibility efforts, he was also at the helm of the creation of Citizen Verizon, the companys plan for societal, economic and environmental advancement. How much do Verizon employees make? Visit our learn more for more information. Argentinian native Diego Scotti celebrated his 50th birthday in late February with a swanky soiree in Buenos Airesand the guest list is indicative of his stature in the industry. Powering the Future of Wireless Connectivity, Understanding the 5G Advanced and 6G future.

Diego has a proven track record of delivering results by growing market share and brand loyalty throughout his career, said Lowell McAdam, chairman and CEO, Verizon. 2023 Leaders Group. .css-16c7pto-SnippetSignInLink{-webkit-text-decoration:underline;text-decoration:underline;cursor:pointer;}Sign In, Copyright 2023 Dow Jones & Company, Inc. All Rights Reserved. A proxy statement (or "proxy") is a form that every publicly traded U.S. company is required to file with the U.S. Securities & Exchange Commission (SEC) within 120 days after the end of its fiscal year. Register for a free SBJ account to unlock one extra article per month. Its ongoing work that calls for consistent commitment. He would constantly move deadlines and call people out for not meeting them. To do this right, you need a focused brand purpose to guide you, grounded in actions, not words. For example, this person said last year Verizon consolidated all of its media under Rafael Rivero, senior VP of media and marketing effectiveness, who has been leading a lot of the companys cost-cutting initiatives within its marketing department. Native to Argentina, Diego earned a Bachelor of Arts degree in advertising and marketing communications from the University of Management and Social Sciences in Buenos Aires. Scotti also spent 15 years at American Express, where he led several functions including global advertising and brand management, leading the creation of a number of iconic brand advertising and marketing campaigns including the award-winning My Life. He is responsible for linking the companys innovations, products and services to build Verizons brands, create awareness, and drive demand and loyalty across all channels. Verizon still spent a record $3.6 billion on advertising in 2022, an increase in advertising expense of $454 million primarily due to the inclusion of TracFone [which it acquired in November 2021] results and brand marketing, including the launch of the 5G Ultra campaign in early 2022, according to the companys annual regulatory filing. Verizon is rolling out a new set of set of goals around how it approaches diversity, equity and inclusion (DEI) in every aspect of its marketing operations. Diego is a known advocate for change and has taken action to impact both responsible business practices and diversity, equity and inclusion within the marketing industry. VerizonChief Communications Officer Jim Gerace will now report to Vestberg and Rose Kirk, chief corporate social responsibility officer will transition into the human resources department, reporting to Sam Hammock, chief human resources manager at Verizon, according to the memo. No immediate successor was named. We created a multifaceted and holistic approach that is grounded in collaboration and accountability. With all of the possibilities that come with the speeds, low latency and high bandwidth that 5G unlocks, Verizon is in a unique position to drive both innovation and trust for our key stakeholders. Diego Scotti is Executive Vice President and Chief Marketing Officer for Verizon, overseeing all aspects of Verizon's marketing, experience design, and brand communications across business units and responsible for building awareness and driving customer advocacy for the brand. Verizon is awash with data and needs to leverage it in a more effective way to better measure outcomes, said Greg Paull, co-founder and principal of consultancy R3. I dont have to make anything up. Verizons network is the most reliable on the planet. In the memo, Vestbergsaid that Scotti had announced his plans to depart from the telecommunications giant to focus on building a new chapter in his career and explore new challenges.. You may also find the annual proxy statement by going directly to the company's website. While Scotti has yet to make any public statement about his departure and where he intends to go next, an internal memo from CEO Hans Vestberg confirmed the news: After eight years as our Chief Marketing Officer (CMO), Diego Scotti has announced his plans to leave Verizon to focus on building a new chapter in his career and explore new challenges, and while we are sorry to see him leave the V Team, we wish him the best in the future.. Diego Scotti 1y This Week's update (June 26, 2020) - Our Mid-Year Marketing Leadership Meeting and the Second Half of 2020 Diego Scotti 2y Timely, daily updates provide the latest developments and news relied upon by industry leaders. The success of the program has been incredible, but we know that, along with the work were doing for entry-level talent, we need to create a solution for retention at the mid-level. Diego Scotti is Exec VP/Chief Marketing Officer at Verizon Communications Inc. See Diego Scotti's compensation, career history, education, & memberships. (Kyle Grillot/Bloomberg via Getty Images / Getty Images), (REUTERS/Mike Blake/File Photo / Reuters Photos), FOX Business Flash top headlines for May 15, companys chief corporate social responsibility officer. Sign up Already have an account? Longtime Verizon EVP & CMO DIEGO SCOTTI is out after nearly nine years with the telco/tech giant. Salary in 2023. Verizon late last year consolidatedmedia under Publicis Groupe following its acquisition of Tracfone. Diegos leadership and contributions have been consistently recognized with honors including Insiders Most Innovative CMOs, Adweeks Brand Genius, ADCOLORs Catalyst Award, and theForbes CMO Hall of Fame. Under Review. In this newly created chief marketing officer role, Scotti will oversee all aspects of Verizons global brand management including advertising, consumer insights, digital marketing, creative development, marketing effectiveness, media and sponsorships, social responsibility, and employee communications. In addition to the development of the Responsible Marketing Action Plan, he founded adfellows, a breakthrough marketing fellowship offering diverse, entry-level talent an integrated experience within Verizon and various brand and agency partners, with the goal of placing the fellows in full-time positions. They include spending. Already a subscriber? By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. NJTV, New Jerseys public television network, recently honored Verizon New Jersey at a benefit event held May 28 at the New Jersey Performing Arts Cen, BASKING RIDGE, N.J. Christopher Formant, president of Verizon Enterprise Solutions, has named George Fischer as senior vice president of global sale, Verizon Honored at New Jersey Public Television Benefit, George Fischer Joins Verizon to Lead Global Enterprise Sales Organization, Verizon Names Diego Scotti Chief Marketing Officer. Mr. Diego Scotti has been Chief Marketing Officer of Verizon Communications Inc. since October 6, 2014. in this position, Mr. Scotti oversee all aspects of Verizon's global brand management including advertising, consumer insights, digital marketing, creative development, marketing effectiveness, media and sponsorships, social . Diego Scotti is Executive Vice President and Chief Marketing Officer for Verizon, overseeing all aspects of Verizons marketing, experience design, and brand communications across business units and responsible for building awareness and driving customer advocacy for the brand. Diego Scotti and his team have led the widely recognized transformation of the Verizon brand from a phone company to a technology and experience brand led by purpose and innovation over the past six years. We aren't going to comment on industry speculation, a Verizon spokesperson said in a statement.